Why the Baltic Sea World Record Cleanup Matters
"Events like this have the power to cause a spike in Ocean awareness, and this is key for saving not only the Baltic Sea, but our Ocean." - Maj Grove, CEO Your Devocan
A World Record for the Ocean in Stockholm
On October 3–4, Your Devocean joins Hands2Ocean in Stockholm for an attempt to break the world record in underwater and shoreline cleanup. The mission: to lift 20 tons of trash in just 24 hours. Current record: 1.5 tons. But this is not only about trash. It’s about biodiversity, water quality, and proving the measurable impact of local action. In this article, our CEO Maj Grove explains why this event is so important, and what role Your Devocean will play.
What will Your Devocean contribute to this world record?
Hands2Ocean has lifted hundreds of tons of toxic waste from the Baltic Sea, and during this record breaking dive, many more tons will be lifted from Stockholm harbours.
Your Devocean tell the story of what this really means for biodiversity and water quality in a language that is spoken by industry - impact reporting with the right metrics. This paves the path for corporations with a harmful footprint to take corrective action by supporting our local heroes. Your Devocean translates marine cleanup data into impact reporting that corporations can act on, bridging the gap between environmental action and industry metrics.
Why is this so important?
The Baltic Sea is a highway for industrial activity, both at sea and on land with chemical and biological runoffs. As a consequence, the Baltic Sea is in serious peril. One event is not enough, but with data from this event we can prove what each dive contributes to in terms of measurable environmental impact. That means that we can provide industry players a way to start regenerating the Sea by supporting initiatives that work directly with solving the problem that each company holds a shared responsibility for. This is a win-win-win for corporations, the ocean actors doing the work but most important - for the nature.
The Baltic Sea is one of the most polluted seas in the world. By combining data-driven sustainability with direct ocean action, businesses can be part of a regenerative movement.
Why did Your Devocean choose to get involved in this activity?
Events like this have the power to cause a spike in Ocean awareness, and this is key for saving not only the Baltic Sea, but our Ocean. Awareness is the first step to ocean conservation. High-visibility events can inspire both volunteers and businesses to act. During the event Your Devocean will be the spirited on-land-trash-team-data-nerds. Cleaning trash, measuring everything, logging the efforts and outcomes into our system to calculate the positive impact on our nature from this event. Data collection is crucial. Your Devocean will ensure that every piece of trash removed is translated into measurable environmental impact.
Why should people volunteer to help out on this day?
Maj Grove, Founder & CEO Your Devocean
"It’s so much fun! It’s educational, communal & your contribution truly matters. It’s such a tangible experience, and once you’ve seen the kind of trash below the surface, you can’t unsee it!"
Volunteering at the cleanup means hands-on action, community, and contributing directly to Baltic Sea restoration. So join us in making history. This world record attempt is about more than lifting trash. It’s about proving that measurable local action can inspire global change. For this world record attempt, 300 volunteers are needed — both divers and, even more importantly, people on land. Volunteers will be essential in pulling waste from the water, cleaning it, documenting it, and ensuring that all 20 tons are properly handled. Dives will take place at several central locations in Stockholm, all accessible by foot, bike, or public transport.
Want to be part of the cleanup? Sign up here!
Together, we can regenerate the Baltic Sea. We can do it together. But we can only do it together.