Meet the Architect of Investment-Grade Ocean Impact
“We won’t just collect ocean data—we’ll make it count in CFO models and CSO reports.” - Jan Lindblad, CTO and Investor, Your Devocean.
When Your Devocean’s CTO, Jan Lindblad speaks about ocean action, he doesn’t reach for buzzwords. He talks about plumbing—the infrastructure that will move raw, messy field observations and deliver them to the balance sheet as auditable ESG outcomes. “There’s plenty of data out there,” he says. “The real question is: what kind of data is it, how will it be connected to the business, and why should the market assign it economic value?”
That question guides Your Devocean’s open-platform vision. NGOs and on-the-water actors already measure real-world change—tonnes of marine debris removed, hectares of seagrass restored, shifts in water quality. Finance teams, however, need something else: standardized indicators, traceable methods, and assurance levels that satisfy CSRD/ESRS and auditor scrutiny. Jan’s mandate as CTO is to close that gap—designing a pipeline that will translate raw project outputs into standardized, verifiable ESG indicators that companies can use.
From field logs to ESRS (the blueprint)
“Impact becomes an investment when it’s mapped to ESRS, verified, and tied to performance and risk.”
Your Devocean is being designed as an open protocol with public APIs and a transparent chain-of-custody. NGOs and project operators will be able to onboard at no cost, publish methods and measurements, and receive a quality mark (from self-reported to independently verified). On top of that sits the BlueReady™ Toolkit, envisioned to normalize those inputs and map them to ESRS topics and indicators—E1 (climate), E2 (pollution), E3/E4 (water and marine resources), E5 (resource use and circularity).
For companies, the intended output looks like what finance expects: KPIs, risk signals, portfolio views, and documentation aligned with Double Materiality priorities from their DMA. The logic is clear: if your material topics include marine impacts—transport, plastics, wastewater, coastal operations—then external actions should produce reportable, comparable outcomes against those topics.
Assurance by design (what we’re building toward)
The platform is being architected for auditability—timestamps, locations, sampling frames, methods, third-party attestations. That provenance will travel with the data so internal audit and external assurance can interrogate how a figure was produced, not just read the topline. “Auditors and banks are tired of model-only claims,” Jan notes. “They want to see the evidence trail.”
The business model mirrors that intent: NGOs won’t pay to use the platform or BlueReady™. Companies will license access to reporting-grade outputs and portfolio tools. Every euro invested in ocean activity is meant to flow to the projects; the license funds the infrastructure that makes results usable for reporting and capital allocation.
Portfolios you’ll be able to allocate to
For CFOs, Your Devocean aims to surface thematic, comparable portfolios—for example, climate (E1) paired with marine resources (E4)—matched to a company’s material topics and targets. Each portfolio will clarify what was achieved, where, and with which assurance level. The goal: decision-useful spend that can be forecast, tracked, and defended to auditors, lenders, and the board.
For CSOs, two wins lead the roadmap: first, ESRS-readiness (indicators and documentation that actually fit the standard); second, assurance-ready provenance that keeps assurance providers onside.
“Nybyggarland”: building the map as a community
Jan calls this space Nybyggarland—frontier country. Standards for ocean impact accounting are still taking shape; Your Devocean aims to co-shape them by making methods open and testable. “The more transparent the pipeline, the faster the market converges on robust norms,” he says. “We’re here to help make ocean regeneration normal in corporate strategy and finance.”
“Climate reporting is Nybyggarland—a frontier. We’re building the open protocol so everyone can help draw the map.”
What this will mean for your reporting (and financing)
In: field results from NGOs/actors (debris removal, habitat restoration, water metrics).
Process: standardization → quality marking → ESRS mapping → chain-of-custody.
Out: auditable KPIs and risk indicators aligned to CSRD/ESRS—ready for reporting, assurance, and capital allocation.
In short: Your Devocean aims to make ocean organizations and projects ESG-compatible—so companies can invest in them as verified ESG initiatives that drive climate and biodiversity goals forward. The outcome isn’t just a narrative: it becomes reportable, reviewable, comparable performance.